Account
Credits and billing
Understand plans, credit usage, top-ups, and what happens when usage grows.
What a credit measures
Credits meter AI work across the studio. Research runs, strategy generation, creative direction, design output, and engineering tasks all draw from the same pool.
What costs credits
Different actions consume different amounts:
- Research generation — market analysis, user research, persona creation
- Strategy generation — elevator pitches, business models, product bets
- Creative direction — brand identity, color systems, typography
- Design generation — screen creation, component generation, refinements
- Engineering — code generation, scaffolding, feature implementation
- Synthetic persona interactions — interviews, critiques, screen testing
- Conductor conversations — complex reasoning and multi-step tasks
Simpler interactions like navigation, manual editing, and rearranging do not consume credits.
The model selector in the Conductor also affects credit usage: Swift uses the base amount, Broad uses approximately 3x, and Deep uses approximately 5x.
Usage tracking
Your credit usage is visible in the sidebar at the bottom. The usage bar shows credits used versus your monthly allowance. A low-balance warning appears when credits are running low.
In account settings, the Usage Analytics section shows:
- Current balance and monthly allowance
- Usage breakdown by phase and action type
- Historical usage trends
Credit gates
When you are about to perform an action that uses a significant number of credits, a confirmation dialog appears showing the estimated cost. This prevents accidental large expenditures.
Monthly plans
- Explorer — for evaluating the workflow
- Creator — for a first serious MVP
- Founder — for frequent design and engineering loops
- Scaler — for larger team usage
- Enterprise — for custom rollout and billing
For the latest plan details, see Pricing.
Top-up packs
Top-up credits do not expire. They are consumed after your monthly allowance runs out. Useful for heavy sprints and launches.
What happens if you run out
New AI generations pause. Your existing work stays in place. Activity resumes on your next billing reset or when you add more credits.