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Iterel documentation

Public guides for using Iterel from the first brief to published output.

User-facing guide
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Getting started

Set up your first project, understand the workflow, and learn how to get better output from Iterel.

Open guide

Conductor

Learn how the orchestration layer routes work between specialists and keeps your product context coherent.

Open guide

Credits and billing

See how credits are consumed across research, strategy, design, and code.

Open guide

Iterel is the product creation studio that knows what you are building. These docs cover every section, panel, and feature.

What Iterel helps you do

Iterel brings research, strategy, creative direction, flows, design, and code into one workspace. Instead of moving between disconnected tools, you build context once and keep using it as the product evolves.

The platform is built around specialized AI agents working with you, plus the Conductor that keeps everything aligned. Your research informs your strategy, your strategy shapes your creative direction, your brand identity guides your design, and your design context follows through into code.

The workspace at a glance

  • Conductor — your main interface for directing work, asking questions, and triggering actions across the studio
  • Research — evidence gathering with market analysis, user research, personas, hypothesis tracking, and interview tools
  • Strategy — product positioning, business model, bets, elevator pitch, decision intelligence, and go-to-market planning
  • Creative direction — brand identity including naming, color system, typography, voice, imagery, and visual style
  • Flows and planning — user journey mapping, screen flows, and backend architecture planning
  • Design canvas — high-fidelity interface creation with a full property panel, asset management, and multi-device preview
  • Design system — reusable components, design tokens, and system-wide consistency tools
  • Engineering and code — full code editor with file system, terminal, live preview, and AI-assisted implementation
  • Backend architecture — database schema, API design, service architecture, and infrastructure planning
  • Backlog — task management with epics, priorities, and execution tracking
  • Synthetic personas — AI-generated personas you can interview, get critique from, and test screens with
  • Notebook and wiki — project notes and structured knowledge pages
  • Collaboration — comments, real-time presence, and shared review across every surface

The core workflow

  1. Start with a product brief or a rough idea.
  2. Use the Conductor to frame the work and route it to the right specialists.
  3. Build evidence through research and form your strategy.
  4. Shape the brand through creative direction.
  5. Map user journeys and plan the architecture.
  6. Turn decisions into high-fidelity screens and implementation.
  7. Share, publish, and keep iterating in the same workspace.

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