Get started
How Iterel works
See how shared context, specialized agents, and product surfaces fit together.
One project context
Iterel is designed so your product context accumulates instead of starting cold each time. Research findings, strategy decisions, creative direction, flows, design directions, and implementation constraints all belong to the same project.
When the UI Designer generates screens, it already knows your brand colors, typography choices, user personas, and strategic positioning.
How phases feed into each other
Each phase produces context that the next phase consumes:
- Research discovers user needs, market dynamics, and competitive landscape. This feeds into Strategy.
- Strategy produces positioning, product bets, audience framing, and priorities. This feeds into Creative Direction.
- Creative Direction establishes naming, colors, typography, voice, and visual identity. This feeds into Flows and Design.
- Flows maps user journeys, screen relationships, and backend architecture. This feeds into Design and Code.
- Design creates high-fidelity interfaces and component systems. This feeds into Code.
- Code implements the product with full awareness of all preceding phases.
You can enter at any phase, but earlier phases make later ones significantly better.
Staleness and quality tracking
Iterel tracks whether earlier phases have changed since downstream work was generated. If your research changes significantly after you have already created a strategy, the strategy section will show a yellow staleness indicator in the sidebar. This helps you decide when to regenerate or revisit downstream work.
Each phase also tracks quality levels (high, good, moderate, low) so you can see which areas need more attention.
Three project modes
Iterel has three modes that change how the platform behaves: Explore, Refine, and Deliver. These control how much creative latitude the agents take, how many collaboration rounds happen, and what level of approval is needed before moving forward.
For details, read Modes.
Human direction still matters
Iterel is strongest when you stay in the loop. Use it to explore, critique, compare, and accelerate. Keep making decisions, correcting assumptions, and tightening the brief as the work matures.