Synthetic personas

What synthetic personas are

Synthetic personas are AI-generated user profiles built from your research data. Unlike static persona documents, you can interact with them.

Creating personas

Personas are generated from your research findings. The more research you have, the more grounded and useful they become. Each persona includes demographics, goals, pain points, behaviors, representative quotes, and a confidence score showing how well-supported the persona is by real evidence.

Persona views

Click a persona to see its detail view. Switch between interaction modes:

Overview

See the full profile — demographics, goals, pain points, and the evidence that supports this persona. The confidence score shows how well-grounded the persona is in real research data.

Interview

Click the Interview tab to have a conversation with the persona. Type questions and get responses from the persona's perspective. Use this for:

• Testing messaging and value propositions
• Understanding edge cases in the user journey
• Getting reactions to feature ideas before building them
• Exploring scenarios you have not researched yet

Critique

Click the Critique tab, then share a feature, flow, or design direction. The persona evaluates it from their specific perspective, highlighting what works and what does not.

Screen Testing

Click the Screen Testing tab to present a design screen to the persona. Get feedback on whether the screen makes sense, what they would expect, what confuses them, and how they would navigate.

Grounding report

Each interaction shows a grounding report indicating how much of the response is supported by actual research versus extrapolation. Check this to know how much to trust each response.

• For the research that feeds personas, read Research and strategy.